Hindustan Unilever Limited (HUL) officially opened the Unilever Fragrance Hub in Mumbai on Tuesday. This new facility represents the third global hub established under Unilever’s broader €100 million program to enhance in-house, digitally enabled fragrance creation capabilities.
Located on the campus of IIT Bombay, the hub is designed to integrate consumer insights with advanced science and artificial intelligence. Its primary goals are to accelerate innovation, improve the sensory experience of products, and bolster premiumisation across various categories, according to a regulatory filing from HUL.
The research and development center will also create significant opportunities for collaboration with academia. These partnerships will focus on areas including science and technology, data analytics, and digital-first fragrance innovation.
HUL emphasized that fragrance has become an increasingly vital driver of product desirability, premium positioning, and brand loyalty across many of Unilever’s categories. The Mumbai hub is strategically positioned to bring fragrance design, development, and evaluation closer to one of the world’s fastest-growing consumer markets.
This new center is expected to harness vast amounts of data from India’s expanding consumer base. The rich and diverse insights available will be used to design fragrances that have the potential to scale globally and drive business growth.
“Fragrance plays a critical role in elevating the consumer experience and performance of everyday products – from shampoos and body washes to deodorants and laundry detergents,” stated Vibhav Sanzgiri, Executive Director of R&D at HUL. He described the Indian lab as a fully integrated facility for fragrance creation, application, and evaluation, featuring proprietary software, real-time data capture, and advanced compounding technologies.
Sanzgiri explained that this integrated mechanism will allow teams to design, test, and refine fragrances end-to-end. It will also enable seamless collaboration with Unilever’s other fragrance hubs around the world.
Vivek Sirohi, Head of the Unilever Fragrance House, described India as “one of Unilever’s most important growth markets and a critical engine of innovation for its global business.” He added that the inauguration of the Mumbai hub reflects the company’s continued investment in cutting-edge capabilities that merge science, technology, and deep consumer insights.
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